内蒙古旅游业品牌管理策略研究

Research on brand management strategy of tourism in Inner Mongolia

近年来,内蒙古自治区各地开始不断发掘具有地域特色的文化和景点,使一些小景点如雨后春笋般迅速发展,共同推进了自治区的经济发展。现如今社会经济文化高速发展,旅游业也应随之适应现代化需求进行改革创新,根据我国政策要求从而制定可持续发展的规划,通过对旅游业的规模整合和品牌营销,突出品牌优势、服务营销及持续跟进客户等专属于企业的独特的特色性营销,使内蒙古旅游业知名度得到提升,尽可能让游客在旅行过程中,得到最大的视觉和心灵享受,得到游客最大的肯定。

In recent years, the Inner Mongolia Autonomous Region began to explore around with regional characteristics and cul- tural attractions, making some small spots such as bamboo shoots after a spring rain like rapid development, to jointly promote the eco- nomic development of the autonomous region. Now the rapid development of social economy and culture, the tourism industry should be changed to adapt to the modern demand for reform and innovation, according to China＇s policy to develop a plan for sustainable de- velopment, based on the scale of tourism industry integration and brand marketing, outstanding brand advantage, service marketing and follow up customer belongs to enterprise＇s unique characteristics of marketing. The Inner Mongolia tourism popularity increased, as much as possible so that visitors enjoy endless scenery in the travel process, to maximize the visual and spiritual enjoyment, are certainly the largest tourist.