期刊文献+

浅析开放式创新社区用户参与行为的影响因素

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摘要 随着网络信息技术的飞速发展,企业开始寻求更多创新的途径,积极转变创新模式,整合企业内外部资源,建立开放的创新社区,鼓励用户参与企业内部的产品创新活动。目前,开放式创新社区在国内外实践方兴未艾,在此背景下,本文研究了在用户开放创新社会因素的影响,企业可以更好地引导用户参与创新,为企业提供使用良好的开放创新社会的理论支持,充分挖掘企业用户创新潜力和创新平台的用户受益。
作者 罗语昕
出处 《现代营销(下)》 2018年第1期148-148,共1页 Marketing Management Review
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