国际旅游顺差背景下我国出入境旅游市场消费需求分析

An Analysis of Consumption Demand of China's Inbound-Outbound Tourism Market Under International Tourism Surplus

我国正处于国际旅游顺差的良好发展阶段,具体表现为入境旅游人次高于出境旅游人次、国际旅游收入高于支出。文章基于我国国际旅游顺差背景,总结我国出入境旅游市场发展情况,对我国出入境旅游市场消费需求影响因素、旅游服务贸易发展机遇进行分析,提出我国出入境旅游发展建议:政府层面,加大宣传推广力度,加大政策支持;产业层面,推动旅游产业融合,放宽产业政策管制;企业层面,加强企业网络化建设,打造旅游企业品牌。

At present, China is in a good stage of international tourism surplus, the specific performance is divided into the number of inbound tourists is higher than the number of outbound tourism, international tourism income is higher than expenditure.This paper mainly summarizes the current situation of the development of China＇s inbound- outbound tourism market under the background of international tourism surplus, and then analyzes the influencing factors of China＇s inbound-outbound tourism market demand and the development opportunity of China＇s tourism service trade, then it puts forward the development of China＇s inbound and outbound tourism Targeted recommendations.