上海海洋邮轮旅游的发展策略研究

Strategy Research of Marine Cruise Tourism Development in Shanghai

海洋邮轮旅游产业在现代旅游业的发展中有极大的潜力。近些年来,邮轮旅游产业被誉为"漂浮在黄金水道上的黄金产业"。随着中国经济的发展,我国邮轮旅游业迅速兴起,使多级邮轮市场开始向中国倾斜,成为带动中国经济发展的新动力。文章首先对比了邮轮旅游业国内外的研究现状和理论分析方法,并介绍了上海海洋邮轮旅游业目前的发展现状;其次用"SWOT"分析法的角度讨论了上海邮轮旅游业面临的机会和威胁;最后针对上海海洋邮轮旅游产业,分别从改善环境、扩大宣传、丰富航线和完善港口设施等方面提出了邮轮旅游业的长期发展方向。

Ocean cruise tourism industry has great potential in the development of modern tourism industry.In recent years,the cruise tourism industry has been known as＂the gold industry floating in the golden waterway＂.With the development of China＇s economy,the rapid rise of cruise tourism in China has made the multi-stage cruise market start to tilt toward China,becoming a new driving force for China＇s economic development.The article first compares the research status and theoretical analysis methods of cruise tourism at home and abroad were compared in this paper,and introduces the current development of Shanghai ocean cruise tourism was introduced.Secondly,it discusses the cruise tourism industry in Shanghai from the perspective of SWOT Opportunities and Threats were discussed.Finally,the paper proposes the long-term developing direction of cruise tourism in terms of improving the environment,expanding publicity,enriching route and improving port facilities in Shanghai ocean cruise tourism industry were proposed in this paper.