摘要
搜索引擎的是重要的广告媒体之一,开发搜索引擎的广告拍卖平台有利于广告资源的有效利用。本文设计了一个搜索引擎的广告拍卖平台,支持广告用户的自行报价,并在收集竞价信息的基础上实现了广告位的分配与定价;然后,根据实际应用背景划分了系统的功能模块并定义了拍卖的业务流程;最后,基于MyEclipse6.0开发工具和MySQL后台数据库实现了该系统。
Search engine is one of the most important advertising media. The development of search engine advertising auction platform is conducive to the effective use of advertising resources. In this paper, a search engine advertising auction platform is designed to support the advertising users' self-quotation, and the distribution and pricing of advertisements are realized on the basis of collecting the bidding information. Then, the functional modules of the system are divided and defined according to the actual application background and business processes of auctions. Finally, the system is achieved based on the developing tools of MyEclipse6.0 and the back-end database of MySQL.
出处
《电脑与电信》
2017年第12期74-78,共5页
Computer & Telecommunication
关键词
搜索引擎
广告位
拍卖
平台
search engine
advertising space
auction
platform
