言语行为理论视角下的山东地区户外标语分析

Analysis on Outdoor Slogans in Shandong Province from the Perspective of Speech Act Theory

言语行为理论认为,任何语言交际模式都涉及言语行为,言语交际的基本单位是言语行为。作为语言生活的一个重要方面,户外标语是在户外发布的、旨在让社会公众接受的言语行为。通过实地调研山东地区不同城市的户外标语,从言语行为理论视角对其数量分布、语言结构特点及使用策略加以分析,了解山东地区户外标语的特色。

According to speech act theory,every language intercourse mode covers speech act,which is also the basic unit of language intercourse.As an important aspect of language usage,outdoor slogans is a kind of speech act that is issued outdoors and designed to be accepted by the public.Based on Field Survey to different cities in Shandong province,analyzing its quantitative distribution,language structure feature and use strategy so as to come to understand the features of outdoor slogans in Shandong Province.