农业行业组织在农产品区域公用品牌不同发展阶段中的角色分析

Role Analysis of Agricultural Industry Organization in Different Development Stages of Regional Public Brand in Agricultural Products

农业行业组织作为农产品区域公用品牌建设的经营主体,目前在我国农产品区域品牌建设过程中它的主体作用并没有很好发挥。本文将农产品区域公用品牌的成长过程划分为萌芽阶段、开拓发展阶段和成熟阶段三个阶段。萌芽阶段,区域农产品的发展和市场开拓是关键;开拓发展阶段,区域公用品牌的建设是关键;成熟阶段,对品牌的管理和保护是关键。由于不同阶段的核心表现和发展重心不同,要求农产品区域公用品牌建设的经营主体农业行业组织在不同阶段采取不同的发展策略。

The agricultural industry organization is the business entity in regional public brand construction of agricultural products.However,being the business entities,it didn't play aprinciple role in the process of regional public brand construction of agricultural products in our country.The growth of regional public brands is divided into three stages:the beginning stage,development stage and mature stage.In the beginning stage,it is very important to develop the regional agricultural products and markets.In the developing stage,the construction of regional public brand is the key work.During the mature stage,the management and preservation for regional public brand become the critical point.Due to its core performance and development priority at different stages,it is required that the agricultural industry organizations as the business entity of regional public brand should adopt different development strategies in different stages.