以地域文化提升地理标志农产品品牌影响力研究——以青岛市为例

Researches on the Promotion of Brand Influence of Geographical Agricultural Mark Products through Regional Culture——Taking Qingdao as an Example

经济与文化互动发展是当今时代发展的必然趋势。地域文化是地理标志农产品品牌影响力提升的动力之源。青岛市地域文化和农业资源极为丰富,特色鲜明,为品牌农业发展奠定了坚实的基础。面对品牌农业建设中地理标志农产品社会认知度低、品牌影响力区域局限性大和地域文化资源挖掘乏力等问题,提出了重视农业品牌文化理论研究、鼓励农业品牌文化创作、发挥各种文化功能对农业品牌文化建设的作用、利用集聚化创意文化园展示农业品牌文化、创建公共品牌多方位切入旅游产业链条和通过创新促进品牌文化与现代农业协同发展等对策建议。

The interactive development of economy and culture is the inevitable trend in the contemporaryera. Regional culture is the source of the power to improve the brand influence of geographical agricultural mark products. Qingdao is rich in the regional culture and agricultural resources which lays a solid foundation for the development of brand agriculture. In the face of thesocial awareness of geographical agricultural mark products in the brand agriculimitations of brand influence, and fatigue in mining regional cultural resources, this paper puts forwardsuch counteAmeasuAes and suggestions as to pay atention to the agAicultuAal bAand cultuAe theoAyresearches, encourage agricultural brand culture creation,play various cultural functions to the agricultural brand culture construction, display the agricultural brand culture through the creative culture park, createpublic brands to cut into the tourism industry chain in multi directions and promote the cooperative development of brand culture and modern agriculture through innovation.