从“网络表情”看现代视觉传达设计中符号思维的新趋势

New trend of symbolic thinking in modern visual communication design from the perspective of "Internet memes"

通过对网络表情概念的厘清,分析网络表情与视觉传达设计之间的关系,认为在网络表情影响下,现代视觉设计符号思维呈现出立体虚拟化、卡通趣味化、多元化以及多感观传达的新趋势。

By clarifying the concept of Internet memes, this paper analyzes the relationship between Internet memes and the visual communication design. Under the influence of Internet meme, the symbolic thinking of modern visual design presents a new trend of three-dimensional virtualization, cartoon interest, diversification and multi-sense communication.