修辞学视角下的中国网络流行语研究

A study of chinese network buzzwords from rhetorical perspective

网络流行语已成为当今互联网时代的一个重要社会现象。从修辞学的角度,采用定量和定性相结合的方法,对2006—2015年网络十大流行语进行了统计和分析,从媒体多元化、策略多元化、形式多元化、方式多元化、来源多元化、身份多元化等6个方面深入地研究了2006—2015年年度十大网络流行语特征,并从伯克五位一体和"同一"理论视角阐述了网络流行语生成发展和传播的机理规律。

Network buzzwords have become an important social phenomenon in current Internet era. This paper makes statistical analysis of 2006-2015 ten annual network buzzwords from the angle of rhetoric with the combination of quantitative and qualitative methods. And this paper not only deeply studies the features of annual network buzzwords from 2006 to 2015 years from following six aspects: the diversification of media, strategy, forms, sources, identities, but also explores the forming, developing and spreading mechanism rules of annual network buzzwords from Burke's Five-in-One Theory and Identification Theory.