论屈臣氏企业的营销策略

On the marketing strategy of watsons enterprise.

在全球化经济发展的今天,大量外资零售行业陆续进军我国零售市场,不断为我国零售行业注入新鲜血液,也使得该行业竞争日益加剧。屈臣氏企业作为我国最具规模的化妆品零售商,在内地发展不足30年,却能作为我国零售业的领头军,业务遍布全球13个国家及地区,其独特的营销策略功不可没。

In today's global economic development, a large number of foreign retail industry began to enter the Chinese retail market, constantly inject fresh blood to the retail industry in our country, the increasing competition in the industry. Watsons enterprise as the largest cosmetics retailer in China, the development of less than 30 years in the mainland, but as China ' s retail industry leading position, business all over the world in 13 countries and regions, its unique marketing strategy.