基于自媒体的品牌传播模式转型研究

Study on the Transformation of Brand Communication Model Based on Self-media

自媒体作为当今时代的新兴媒体,其本身所具有的不可替代的优越性将冲击着传统媒体,对人们的生活方式产生一定程度上不可逆转性的影响。也正是在这样一种势不可挡的趋势下,借助自媒体对企业品牌进行有效快捷的传播与维护成为当今最为值得探讨的品牌营销模式。本文将从自媒体与传统媒体的差异性入手,探讨自媒体本身的优势所在,从而为自媒体的品牌传播模式转型研究找到突破口。

Since the media as an emerging medium in today's era, its irreplaceable superiority will impact on traditional media and exert a certain degree of irreversibility on people's lifestyles. It is also such an unstoppable trend, with self-media on the corporate brand effective and efficient dissemination and maintenance become the most worthwhile to explore the brand marketing model. This article will also start from the difference between the media and the traditional media to explore the advantages of the media itself, so as to find a breakthrough in the media-based brand communication mode transition research.