基于游客体验的传统民间艺术开发研究——以苏州桃花坞木版年画为例

Research on Traditional Folk Art Development Based on Tourists' Experience——Take New Year Pictures of Taohuawu Wood in Suzhou as an Example

民间艺术是城市文明的重要标志,对城市经济及文化发展具有重要意义。随着体验经济时代的来临,游客感知对民间艺术的发展起着决定性作用。文章在对苏州桃花坞木版年画的购买体验满意度调研分析的基础上,有针对性地为桃花坞木版年画市场的发展提出意见与建议。

Folk art is an important symbol of urban civilization and is of great significance to the development of urban economy and culture. With the advent of the era of experience economy, tourists' perception plays a decisive role in the development of folk art.Based on the survey and analysis of the satisfaction of purchasing experience of New Year paintings in Suzhou Taohuawu, the paper puts forward some opinions and suggestions for the development of the market of New Year paintings in Taohuawu.