新常态下传统零售业向“互联网+”转型战略对策研究——以南昌市为例

Study on the Countermeasures for Traditional Retail Industry Transfer to “Internet plus” under this “New Normal” Economy——Taking Nanchang City as an Example

近年来,世界经济迅猛发展和互联网技术的快速提高,为传统零售业的发展带来契机。从新常态及"互联网+"的涵义着手,以南昌市零售企业发展现状为问题切入点,研究了我国传统零售行业及电子商务市场的发展现状及特征,探索传统零售业向"互联网+"转型的战略趋势。针对南昌市传统零售业向"互联网+"转型过程中存在的缺乏创新思维、线上线下产生矛盾、人才等战略趋势发展问题,提出转变思想、线上线下相结合和引进人才等相关对策。

In recent years,the rapid development of the world economy and the rapid improvement of Internet technology bring opportunities for the development of traditional retailing.This article firstly explains the meaning of the new normal and"Internet plus",Taking the current situation of the development of the retail industry in Nanchang as a starting point,then studies the development status and characteristics of the traditional retail industry and e-commerce of china,exploring the strategic trend on traditional retail industry transfer to"internet plus".For the problems of strategic trend in the transformation process of traditional retail industry transfer to"internet plus"of Nanchang for example,lack of innovative thinking,online and offline conflicts and talent problems,putting forward related measures of transformation idea,online and offline integration and introduction of talents.