新疆旅游新业态的创新研究

A Study of Innovation of New Operational Types of Tourism in Xinjiang

本文以新疆旅游新业态的创新为研究对象,融合经济学、管理学、旅游学、旅游业态理论,从需求、互联网、竞争三个维度分析了新疆旅游新业态创新的必要性,认为市场定位、产品形态、经营方式和组织形态是新疆旅游新业态创新的关键要素;盈利模式设计、社群和互联网平台设计、价值网络治理设计和高管认知适应性调整是新疆旅游新业态创新的微观机制,咨询规划、融资、含安全保障和救援体系的公共服务平台、高端人才培养、宏观制度框架是新疆旅游新业态创新的宏观机制;并提出了模仿—吸收—创新、创新—扩散、跨界融合等新疆旅游新业态创新的微观路径及以点带面、培养新业态要素和相关配套产业、培养新业态创新的行政管理环境等新疆旅游新业态创新的宏观路径。

Takes innovation of new operational types of tourism in Xinjiang as the object, integrating the theory in economics, management,tourism science and tourism, from the three dimensions of demand, internet and competition, this paper analyzes the necessity of new operational types of tourism in Xinjiang and holds that market positioning,product configuration, manage-ment and organization form are the key elements. There are two mechanisms： profit model design,community and Internet plat-form ,value of network governance and executive cognitive adaptation are micro - mechanism; planning, financing, including se-curity and rescue system of public service platform, high - end talent training and macro institutional framework are macro - mechanism. And then,this paper puts forward such micro - paths as imitation - absorption - innovation,and innovation - diffu- sion, cross - border integration as and such macro - path as fanning out from a point to an area, cultivating elements of new oper-ational types and related supporting industries, cultivating administrative environment of new operational types in innovating new operational types of tourism in Xinjiang.