共享单车的商业模式探究——以ofo为例

Research on the Business Model of Shared Bicycle——Taking ofo as an Example

共享单车的出现,为人们的出行带来了极大的便利,也为资本市场带了新的风口。但随之而来,多家共享单车企业的相继破产,也使得共享单车的盈利困境成为创业企业、投资机构以及众多学者们普遍关注的问题。盈利能力的缺失,是共享单车行业商业模式的缺位造成的。因此,文章主要从共享单车的商业模式展开讨论,以ofo为例,提出了共享单车商业模式的优化方案,指出了共享单车企业商业模式的八大要素,以期对未来共享单车的发展提供几点可借鉴意见。

The emergence of sharing bicycles has brought great convenience to people＇s travel, and also brought new vents to the capital market.However, with the subsequent bankruptcy of multi-bike companies, the profit dilemma of shared bicycles has become a common concern among entrepreneurs, investment institutions and many scholars.The lack of profitability is the result of the lack of business model of the shared bicycle industry.So, this article mainly discussed the business model of Shared cycling, taking ofo as an example, and proposed an optimized scheme of business model of shared bicycle.And also, this article pointed out eight elements of business model of shared bicycle in order to provide some suggestions for the future development of shared bicycle.