针对餐饮娱乐业保障规划方法研究

Research on the Planning Method of Catering and Entertainment Industry

随着用户餐饮行为的变化,结算模式也发生改变。由传统现金支付模式转向手机支付模式,对网络深度覆盖提出了新的要求。传统规划手段存在精准化不够的问题,例如路测、MR、投诉及CQT等。研究新型的规划方法与手段,由传统规划模式转变成传统与新型相互结合的规划模式,对提高网络规划手段的精准性很有意义,特别是对于重要的价值市场及用户市场,也有利于提高运营商的投资有效性。

As the changes of repast guest behavior,the settlement mode changes. The traditional cash payment mode is replaced by mobile payment mode,leading to new requirement of network deep coverage. The traditional network planning methods are not precise enough,such as DT,MR,complaint and CQT. The new planning method are researched,the combination of the traditional and new mode is helpful to improve the accuracy of network planning method,especially for important value market and subscriber market,and is also good for improving investment effectiveness of operators.