网络女主播的身体表演与社会交流

Physical Performance and Social Communication in the Network of Female Anchors

戈夫曼的"场景主义理论"突出了人在某个特定社会舞台框架中的表演行为,梅罗维茨将这样的表演行为扩展到对电子媒介社会的考察上,探讨以电视为代表的新媒介、新场景如何影响个体的表演。借助于戈夫曼和梅罗维茨的"场景主义理论",尝试探讨各种新兴的网络视频直播场景中网络女主播的身体表演现象,考察在网络视频直播场景中女主播如何借助身体表演展示自我并与男性粉丝观众开展情感交流;进而探讨表演者与粉丝观众在交流过程中各自的心理和社会诉求;最后探讨网络女主播的身体表演及其与男性粉丝观众的社交行为受到怎样的媒介场景、社会习俗和消费逻辑的权力规约。

Based on Erving Goffman and Laura Mulvey＇s theory of scenario doctrine,this paper tries to explore the physical performance and viewing demands of the network female anchors in various emerging network video live broadcasts.In particular,through the analysis of how the female anchors show themselves and communicate with male fans through the physical performance,this paper analyses the psychological demands of the performers and fans in the process of communication.Finally,the paper discusses how the physical performance of internet hostess and social behaviour with fans were restricted by various kinds of media scenes,social custom and consumption environment.