试析平面美术设计在电视节目包装中的应用

Analysis of the Application of Graphic Art Design in TV Program Packaging

通过对平面美术设计的内涵进行阐述,说明了平面美术设计在电视节目包装中的重要作用。进而提出了平面美术设计在电视节目包装中的应用方法,从注重艺术性、形成颜色对比、整体节目设计、丰富排版内容、进行图像设计、设计拍摄角度等方面展开论述,旨在提升电视节目的包装水平,促进电视节目的发展。

Graphic art design plays an important role in TV program packaging. Through the elaboration of the connotation of graphic art design,this paper illustrates the important role of graphic art design in TV program packaging. Then it puts forward the application methods of graphic design art in television program packaging,and expounds from the aspects of focusing on artistry,forming color contrast,emphasizing the overall program design,enriching typesetting content,designing images,and designing shooting angles,to enhance the TV program packaging level and promote the development of TV programs.