基于中国传统共生图形的现代品牌标志设计研究

Research on Modern Brand Logo Design Based on Chinese Traditional Symbiotic Graphics

文章以中国传统共生图形作为研究的对象,研究传统共生图形的共生方式,发展与演变,从而找出传统共生图形的共生方式,并将传统共生图形融入现代品牌标志设计,从而使现代品牌标志设计作品既具有传统民族文化内涵,又具有现代艺术设计特征。针对现代品牌标志设计具体案例进行分析研究,将传统共生图形的构成方法融入现代品牌标志设计当中,不仅要注重这些传统共生图形的外在造型,还要注重内在的神韵。只有对中国传统共生图形的艺术精神进行深刻的体会,才能够更好的与现代品牌标志设计相融合。将传统共生图形融入现代品牌标志的设计中,使设计作品具有更加丰富的文化底蕴,同时更好的体现出现代品牌标志的良好寓意和深刻内涵。

This design topic is based on the traditional symbiosis pattern of China,and studies the symbiosis,development and evolution of the traditional symbiosis graphics,so as to find out the symbiosis of the traditional symbiotic graphics and integrate the traditional symbiosis graphics into the modern brand logo design.So that the modern brand logo design works not only has the traditional national cultural connotation,but also has the modern art design characteristic.This paper analyzes the specific cases of modern brand logo design,and integrates the method of traditional symbiosis graphics into the design of modern brand logo.It not only should pay attention to the external modeling of these traditional symbiosis graphics,but also pay attention to inner charm.Only the traditional Chinese symbiotic graphics of the artistic spirit of a profound experience,can be better with the modern brand logo design integration.The traditional symbiosis graphics into the design of modern brand logo,so that the design works with a richer cultural heritage,while better reflect the modern brand logo a good meaning and profound meaning.