微传播语境下的全民阅读与认同建构

Nationwide Reading and Identity Construction in the Context of Micro-Communication

"微传播"语境下,人们的阅读方式与思维模式随之改变,其引发一系列的阅读危机与认同挑战,更凸显出全民阅读的重要时代意义与理论价值。要推广全民阅读活动必然要利用这把"双刃剑",在"微时代"的"微传播"语境下,推动全民阅读实践中应强化"微思维",运用"微媒介",创新"微内容",引导"微受众",积极思考"用什么读""如何读""读什么""与‘谁’读"等问题,通过阅读推动民族传统文化的传承和弘扬,建构民族认同。

Against the context of ＂micro-communication＂, people＇s reading mode and thinking mode have changed, which has led to a series of reading crisis. In order to promote the nationwide reading activities, this ＂double-edged sword＂ must be utilized. Against the backdrop of ＂micro-communication＂ in the ＂micro-era＂, various new dynamics should be noticed in the nationwide reading practice which includes strengthening the ＂micro-thinking＂, utilizing the ＂micro-media＂, innovating the ＂micro-content＂, guiding the ＂micro-audiences＂ and taking the initiative to think the issues of ＂the devices to read＂ ＂how to read＂ ＂what to read＂ ＂with whom to read＂ etc. In this way, we can push ahead with the inheritance and promotion of our traditional culture and construct our national identity through reading.