媒介与媒介化的互动机制

On the Interaction Between Media and Mediatization

在媒介融入受众生活,对社会影响越来越深入的当下,媒介化逐渐成为人们讨论的热点。论文在对媒介和媒介化相关文献进行梳理的基础上,对媒介化的形成及条件、媒介在媒介化中的角色和媒介化对媒介的影响等三个方面进行分析,并建构出了媒介与媒介化的互动机制。文章认为,媒介与媒介化的关系并不是简单的改变与被改变的直线性关系,而是媒介与社会互动意涵的进一步彰显,是媒介传播理论在地化实践的一次尝试。在媒介与媒介化的互动过程中,媒介的传播行为渐渐带有一定的社会性,"媒介"也成为社会变迁和社会关系形式中的关键因素。

As media being integrated into the audience life, media are having a growing impact on social development and public life. Mediatization has become a hot topic of discussion. Based on the analysis of the related literature of the media and mediatization, this article makes an in-depth analysis of the three aspects of the formation and conditions of mediatization, the role of media in the mediatization and the impact of the mediatization on the media, as well as the construction of the interactive mechanism between the media and mediatization. The relationship between the media and the mediatization is not a simple linear change and changed of relationship, but the interactive implications between media and society and the practice of media communication theory. In the interactive process of media and mediatization, the media communication gradually become social, ＂media＂ has become a key factor in the social changes.