地方政府网络舆情有效引导研究

A Study of Local Authorities' Effective Guidance for Online Public Opinions

互联网成为政府施政理政、改善服务的平台,是党政机关适应新形势、把握新常态、走好"网络群众路线"的重要手段。网络舆论扩大化不仅仅是媒介环境变化的原因,更在于党政机关对网络重视不够、使用不够、理解不够。"银川模式"为地方政府如何对网络舆情进行有效的引导,进一步提升服务水平和管理水平,把网络平台打造成为沟通百姓、服务大家的桥梁提供了有益的借鉴。

As a platform for the government governance and service improvement, the Internet is a key means for Party and government organizations to adapt themselves to the new situation, to cope with the new normal and well handle the ＂network mass line＂. The expansion of online public opinions is due not only to changes in the media environment but also to the lack of due attention to and inadequate utilization and understanding of the net- work on the part of Party and government organizations. The ＂Yinehuan model＂ has provided a useful reference for the local government to effectively guide the online public opinion, to further improve their service quality and management level, and to build the network platform into a bridge to communicate with people and serve everyone.