跨境电商平台中英语词汇特点及翻译

Features and Translation of the English Vocabularies Based on Cross-border E-commerce Platform

英语词汇在跨境电商平台中具有重要意义,是特殊用途英语(ESP:English for Special Purpose)中的一个重要分支。本文以跨境电商平台中的英语词汇为研究对象,从专业性原则、准确性原则和特殊性原则三大方面对跨境电商平台英语词汇进行分析,然后进一步在英语词汇使用标准的层面上进行探讨,以期促进跨境电商英语词汇使用的规范性,促使商家培养规范沟通的竞争意识。

English vocabularies occupy a very important place in cross-border E-commerce platform. It is a very important branch of English for Special Purpose（ESP）. This paper studies the English vocabularies used in cross-border E-commerce platform from three basic rules： rule of profession,rule of preciseness and rule of specialty. It then continues to explore the criteria of using English vocabularies in cross-border E-commerce platform. All in all,it aims at arousing the public awareness of standardization of English vocabularies and effective communication in global competition.