基于客车流量监测数据的浙江省旅游业现状分析

An Analysis of the Development Status of Tourism in Zhejiang Province based on the Monitoring Data of Passenger Car's Flow

客运交通是旅游业发展的"晴雨表",在反映旅游客源结构、预见旅游波动风险方面具有重要作用。本文尝试使用客车流量实时监测数据分析浙江省旅游业的发展现状,发现客车流量数据分析能够很好地反映浙江省旅游业的发展状况和空间格局变化,从中可提炼一些规律性问题;考察客源结构特征(包括客源的时间分布、组织形式、空间分布等)有利于发现商机、有针对性地拓展市场,分析客源结构特征变化有助于预见和规避旅游市场波动的风险。

Passenger traffic is a ＂barometer＂of tourism development,and plays an important role in reflecting tourist source structure and predicting the fluctuation risk of tourism. This paper attempts to analyze the development status of tourism in Zhejiang province by using the high frequency monitoring data of passenger car＇ s flow. The study shows that the analysis of passenger traffic data can reflect the development and spatial pattern of tourism in the whole province,so some regular problems can be extracted from it; the investigation of the characteristics of passenger source structure,including the time distribution,the organization form and the spatial distribution of the passenger sources,is beneficial to the discovery of business opportunities and the targeted expansion of the market,and the analysis of the changes in the characteristics of passenger source structure helps to foresee and avoid the fluctuation risk of tourism market.