本科院校电子商务专业人才培养模式研究

Research on the Undergraduate Education of E-commerce Talents in Colleges and Universities

我国电子商务近年来实现高速增长,并伴随出现了电子商务人才短缺问题。同时,由于本科院校电子商务专业现有的人才培养模式往往无法满足社会需求,导致出现电子商务专业学生就业率低的现象。如何培养出符合社会需求的电子商务人才已经成为当前需要解决的重要问题。虽然各高校电子商务专业积极探索人才培养的新模式,但仍有很大的改革空间。为完善我国本科院校电子商务专业人才的培养,本文对当前本科院校的电子商务专业人才培养现状进行分析,并给出了完善建议。

While e-commerce has been developing quickly recently in China,many e-commerce business are facing the shortage of talentsseverely .Meanwhile,the current undergraduate education of e-commerce talents in Colleges and Universities cannot meet the social demand,cansing the low employment rates of graduates. It has become a top priority to train qualified e-commerce students to meet the social needs.Although in the past few years various universities are actively trying to explore new mode of talent training,but there is still much room for improvement. In order to enhance the undergraduate education of e-commerce talents in Colleges and Universities,this paper analyzes the current condition of the undergraduate education of e-commerce talents in Colleges and Universities,and then provides some suggestions.