摘要
传统高校思想政治教育方式越来越多地受到以微博、微信为代表的各类微平台的冲击,新媒体环境下的"网络意见领袖"群体在提供信息源、传播分享资讯等方面对青年人影响很大。在此基础上,有必要把对"网络意见领袖"积极作用的探索和研究作为进一步完善和丰富高校网络思想政治教育工作的契机,通过探索网络意见领袖的发现途径、树立学生中网络意见领袖、对网络意见领袖意见再评论等方法加强学校对网络平台的监管以及学生对互动平台的参与度。
This paper aims at the construction and improvement of the education micro - platform of university ideology and politics. It analyzes the formation and basic characteristics of network opinion leaders as well as how to identify the positive and negative effects in its basic functions in the new media environment. This paper also presents the exploration and research on the positive role of network opinion leaders as an opportunity to strengthen the supervision of the network platform and students ＇ participation in the interactive platform.
基金
2014年度江苏高校哲学社会科学研究项目立项课题"高校学生思政教育在‘微’平台下实践路径的研究"的阶段性研究成果(项目编号:2014SJD246)
关键词
网络意见领袖
思想政治教育
微平台
作用
network opinion leaders
ideological and political education
micro platform
function
