摘要
文化旅游产业是镇江文化产业中的主要部分,也是镇江经济的一个重要组成部分。近年来,虽然镇江对文化旅游产业的投资一直在提速,但镇江的文化旅游产业并不是靠简单的景区建设,以及乡村游投资所能带动,需要重新定位,重点布局,用"新、奇、特"的项目重振镇江旅游雄风。
In recent years, Zhenjiang government has been keeping investing in local culture tourism industry. But the development of Zhenjiang culture tourism industry does not merely depend on the construction in scenic spots. Taking re - position and replacement into consideration, we should introduce new, unusual and special tourism projects to promote new development in Zhenjiang tourism.
基金
镇江市社科院经济研究中心2016年立项课题(项目编号:ZJSKYJJYJZX201603)
关键词
文化旅游产业
旅游品牌建设
文化创新
culture tourism industry
tourism brand construction
culture innovation
