摘要
模因的复制、传播为丰富语言的发展提供了便捷、有效的途径。英语习语作为诸多英语广告语的仿拟对象。概念整合在语义构建过程中起着重要作用。本文试图结合Fauconnier和Turner提出的概念整合理论和模因论,阐释英语广告语言模因的动态意义构建,从而揭示其语言的动态认知机制。
Meme＇ s replication and transmission present a very convenient and effective method to enrich languages. English idioms are the subjects of parody in English advertisement. Conceptual Integration is critical in the process of the meaning construction. This paper is trying to explore the dynamic process of the meme construction of English advertisement from the Conceptual Integration perspective, along with Memetics, in order to reveal the dynamic cognitive mechanism of the language.
基金
2016年荆楚理工学院校级科研项目"从概念整合理论视角解读英语习语"成果之一(项目编号:QN201612)
关键词
概念整合理论
模因论
英语广告
conceptual integration
memetics
English advertisement
