摘要
本文以路威酩轩(LVMH)和开云(Kering)两大法国奢侈品集团、爱马仕(Hermès)和香奈儿(Chanel)两大法国独立奢侈品牌为例,研究新世纪法国奢侈品产业的发展趋势,并以中国市场为重点,探讨法国奢侈品牌的运营策略。
Based on the development of two French luxury groups （LVMH and Kering） and two independent French luxury bands （Hermes and Chanel）, this dissertation examines the evolution of the luxury industry of France at the beginning of the 21st century, as well as the exploiting strategy of the French luxury bands in the Chinese market.
基金
教育部人文社科青年项目《中国青年群体奢侈品消费行为及价值观研究》,项目编号17YJCZH149
关键词
法国奢侈品产业
趋势
策略
luxury industry of France
evolution
exploiting strategy
