浅析视觉符号在社区人文景观设计中的应用

Analysis of the Application of Visual Symbol in Community Humanistic Landscape Design

在社区人文景观建设中,为了提高社区辨识度,营造简约、独特、有文化内涵的社区环境,需要以视觉符号为载体实现信息的传播。在一定背景下,视觉符号的具体指向性和统一性特征,使受众能够在最短的时间内更直接、更高效地对所传递的信息进行解读,最终完成信息传播的目的。文章以皮尔斯符号学为依据,从社区人文景观视觉符号的构成要素、表现特点、符号分类、设计意图等方面入手,对一些典型案例进行分析,通过分析得出社区人文景观符号化的构建依据。文中运用符号构成三元素明确人文景观的视觉符号构建方向,为以后社区人文景观设计提供借鉴。

In the construction of community humanistic landscape, in order to improve the identification of the community and build a simple unique community environment which is rich in cultural connotation, it need to use visual symbols as the carrer to achieve the purpose of information spreading. Under certain circumstance, owning to the visual symbols＇ traits--specific directivity and uniformity, people are able to decipher and understand the information more directly and efficiently in the shortest time. And finally complete the mission of spreading information. This thesis is based on the Charles Sanders Peirce＇s semiology, and analyze many classic cases from the aspects of visual symbols＇ elements, characteristics, classification, design goals, and so on. After that, we can get the community humanistic landscape symbols＇ structure basis. According to the three elements of symbol, we also find out the structure direction of humanistic landscape＇s visual symbols. All of these will give us many good suggestion in community humanistic landscape design works in the future.