建立综合服务平台 打造江苏旅游纪念品品牌

Improvement of an integrated service platform for Jiangsu tourist souvenirs

江苏旅游资源丰富,旅游业蓬勃发展,江苏的旅游纪念品设计存在一定问题,亟需有公信力的组织协调旅游资源,统一规划、管理与建设,建立综合服务平台,打造具有江苏地域特色的旅游纪念品市场。多方位总结江苏的地域符号特征,将设计思路落实到产品的生产与流通环节。可以在工艺、包装设计以及材料应用等方面统一规划、设计和管理,使旅游纪念品既有景区文化特色,又有相应的高品质。

Rich as tourist resources are in Jiangsu, tourist souvenirs need to be improved in design, u- nified planning and administration in order to establish a comprehensive platform. It is better to integrate the souvenirs with the local symbols and features and adapt the sales to the modern communication means, and so the scenic spots and corresponding high qualities can be disseminated.