山西省观赏鱼市场发展现状及对策分析——以太原市观赏鱼市场为例

Analysis of the Development Status and Countermeasures of Ornamental Fish Market in Shanxi Province——A Case Study of Ornamental Fish Market in Taiyuan City

观赏鱼产业现为山西省经济发展一个新的增长点,为了给该地区观赏鱼市场发展提供一些建议参考,以太原市观赏鱼市场为例采取实地深入调查和抽样问卷调查的方法,总结了目前山西省观赏鱼市场的发展现状以及存在的问题。在此基础上,对山西省观赏渔业提出以下建议:加强政策扶持力度,加大观赏鱼类基地和销售市场建设力度,加强观赏鱼文化,创新销售模式,增强服务理念,努力打造有影响力的品牌。

The ornamental fish industry has become a new growth point of economic development in Shanxi Province. In order to provide some feasible suggestions for the development of the ornamental fish market in the region,this article takes Taiyuan ornamental fish market as an example and adopts the method of in-depth investigation and sampling questionnaire survey,then summarizes the developmental situations and existing problems of the ornamental fish market in Shanxi. Based on these disadvantages,the paper gives recommendations,including strengthening policy support,increasing the construction of ornamental fish bases and markets,strengthening the construction of culture of ornamental fish,innovating the sales＇ models and upgrading service concepts to create an influential brand for ornamental fish.