云演播厅技术在游戏直播中的应用与研究
摘要
随着游戏直播市场规模的快速发展,游戏直播对主播的融合式体验要求越来越高。云演播厅技术能够利用先进的抠像合成技术将主播抠像无缝融合到游戏场景中,增强场景代入感,并且在视频中根据内容和营销精准植入广告浮层,将人物或者商品生成可点击的浮层图像链接,点击链接进入营销或者购买页面,增强场景式广告及商品营销,提升用户互动体验和增值业务收入。
出处
《广东通信技术》
2018年第2期5-7,共3页
Guangdong Communication Technology
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共引文献2
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