日本五类实体店拓展玩具销售

TOY BRICK-AND-MORTAR RETAIL EXPANDED IN FIVE CHANNELS IN JAPAN

受到电商冲击,实体零售压力巨大。常规的玩具销售渠道,如百货、商超、专卖店等不断萎缩。但在日本,玩具却被作为丰富商品品类、吸引家庭消费者＂顺手消费＂、增加留客时间从而提升整体销售的手段,进入药店、家居用品店、便利店、书店、高速公路服务区商店等非常规实体渠道。

Faced with fierce online rivals,toy sales in brick-and-mortar channels,such as department stores,supermarkets and specialty stores,are declining these years.In Japan,however,toy sbecome promotional goods and enjoy favorable sales in drug stores,home centers,convenient stores,books stores and motorway service areas.