摘要
New Age,New Retailing The past year, 2017, can be referred to as the first year of China's new retailing age. Ma Yun, founder of China's e-commerce giant, Alibaba, first raised the concept of "new retailing" during the computing conference in October 2016. "New retailing" features advance technology and upgraded consumption. "New retailing" should focus on the needs of consumers, and it should grasp consumption trends.