新零售模式下的软包装变局

Flexible Packaging Changes Under the New Retail Model

喷墨技术的发展，使传统印刷产业跨向全新数字化时代，个性化可变数据印刷成为现实。在新零售模式下，软包装企业需要用开放的心态积极拥抱新技术，以创新来创造新需求，以差异化来获取高利润。

The development of ink jet technology, so that the traditional printing industry across the new digital era, personalized variable data printing become a reality. Under the new retail model, flexible packaging companies need to actively embrace new technologies with an open mind, create new demands with innovation, and make high profits through differentiation.