南平市节庆旅游开发策略研究

Study on the Development of Festival Tourism in Nanping City

在阐述节庆旅游概念的基础上,将其特点总结为区域性和时限性、多样性和综合性、文化性和特色性、开放性和参与性、经济性和效益性。介绍了南平市节庆旅游发展的区位条件、资源条件、经济条件、客源市场情况。认为南平市节庆旅游发展存在的问题主要是品牌意识弱且认知度低,文化融合度不高,地区间发展不平衡,行政管理制约,节庆创意不足。提出南平市节庆旅游提升策略,强调注重对节庆旅游的宣传和营销力度,深入挖掘资源,引导居民和游客参与,坚持政府推动和市场化运作,加强人才队伍建设。

On the basis of describing the concept of festival tourism,the characteristics were summarized as regional and timeliness,diversity and comprehensiveness,culture and characteristics,openness and participatory,economic and efficiency. The regional conditions,resource conditions,economic conditions and tourist market situation of the tourism development of Nanping festival were introduced. The problems in the development of festival tourism in Nanping were believed to be mainly due to the weak brand awareness and low awareness,the low degree of cultural integration,the unbalanced development among regions,the restriction of administrative management,and the lack of festival creativity. The promotion strategy of festival tourism in Nanping was put forward,emphasizing the importance of publicity and marketing for festival tourism,digging deep resources,guiding residents and tourists to participate,adhering to the government's promotion and market operation,and strengthening the construction of talent team.