微信公众号在《新闻评论》教学中的应用研究

Research on Application of WeChat Public Number in News Comment

《新闻评论》是高校新闻传播及相关专业的核心课程.普通高校探索向应用型大学转型,传统《新闻评论》的教学需要改革已经形成共识.近年来,《新闻评论》教学在个性化课程设置、情境化教学、案例教学等方面做了一些有益的探索.在新的媒介环境下,《新闻评论》的评论模式、评论载体、接受环境发生变化.在《新闻评论》教学中结合微信公众号的制作与运营,发挥微信公众号作为实践平台和考查方式的作用,变"拟态环境"为真实的新闻传播,是融媒体环境下《新闻评论》教学和考查方式的改革和创新.

News comment is the core course of journalism communication and relevant courses in university.Common university is transforming towards application-oriented university teaching of traditional news comment needs reforming has realized uniform acknowledgement.In recent years,news comment teaching has made certain benefit exploration in aspects of individualized course setting,situational teaching,case teaching etc.Under the new media environment,comment model,comment model and receiving environment of news comment is changing.It combines with formulation and operation of We-chat public number in process of news comment teaching,which displays effect of We-chat public number as practice platform and survey way.It simulates environment into real news communication,and the reform and innovation in news comment teaching and survey model under integrated media.