湖南女性婚礼服的消费需求

Consumer Demand of Hunan Women's Wedding Dress

通过问卷调查以及SPSS软件分析,对湖南地区18岁以上适婚女性的婚礼服消费需求进行数据采集,分析湖南地区适婚女性的消费水平、消费观念、品牌认知以及款式偏好等状况。发现该地区女性对婚礼服消费理念呈提高趋势,但对婚礼服品牌认知度不够。指出目前湖南地区婚礼服市场的欠缺之处,为企业产品设计、市场规划与拓展等提供参考依据。

This article studies on Hunan demand market of female wedding dress. Methods of questionnaire and SPSSanalysis have been used in this article. By collecting data of consumption on wedding dress by marriageable-age women andanalyzing their consumption level, consumption concept, brand recognition and clothes pattern preference, it is found that although consumption concept of females in this area is improving, they still lacks sufficient awareness of wedding dressbrands. This article also pointed out some weaknesses of Hunan wedding dress market, aenterprise product design, market planning and expansion.