产业价值链视角下的旅游产业与文化产业融合机制研究

Study on the Convergence Mechanism between Tourism Industry and Culture Industry in the Perspective of Industry Value Chain

旅游产业与文化产业的融合是在产业价值链模块化基础上发生的,融合的实质是旅游产业价值链与文化产业价值链的解构与重构。根据旅游产业价值链和文化产业价值链的构成,以模块化理论、矩阵概念为基础,构建出旅游产业和文化产业的价值链矩阵,再根据矩阵乘法运算模拟旅游产业价值链与文化产业价值链的融合过程,来诠释旅游产业与文化产业的融合机制。

The convergence between tourism industry and culture industry is based on modularity of the two industries value chain, and the essence of convergence is the deconstruction and reconstruction process of tourism industry value chain and culture industry value chain. According to the structures of tourism industry value chain and culture industry value chain, the paper constructs the value chain matrixes of tourism industry and culture industry, based on the theories of modularity theory and matrix conception. On the basis of matrix multiplication, the paper simulates the convergence process of industry value chains of tourism and culture, and explains the convergence mechanism of tourism industry and culture industry.