商标合理使用界定标准探析

Analysis on the Fair Use of Trademark Standards

商标合理使用作为商标侵权抗辩制度的重要组成部分,其界定标准对于商标侵权纠纷的本质剖析有着至关重要的意义。目前我国《商标法》尚未明确商标合理使用的界定标准,商标理论界对商标合理使用标准的界定并不统一,也导致了司法实践的混乱。商标合理使用是商业性的商标意义上的使用,故商标合理使用的范围应当限于指明商标权人的商标合理使用,商标合理使用界定标准应当包括"善意"、"必要限度内的使用"及"不具有混淆可能性或暗示性"。

The rational use of trademark is an important part of trademark infringement defense system. The essence of its defining standards have vital significance for trademark infringement analysis. China＇s trademark law has no clearly definition of the rational use of trademark at present. The trademark define the standards for rational use of trademark in the theoretical circle is not unified which lead to chaos in the judicial practice. Trademark fair use is the use of commercial brand sense. Therefore,the scope of the trademark fair use indicates the trademark rights should be limited to reasonable use of trademark fair use. Users should keep good faith to use the trademark within the limits of necessity. In addition,the use of the users would not confused or implied.