农户对低碳农业技术的后续采用意愿分析

Study on Farmers' Willingness to Subsequently Adopt Low-Carbon Agricultural Technologies

以计划行为理论为基础,利用调研获取的农户数据,分析了农户当前对于低碳属性农业技术的采用现状,并采用多层Logistic回归模型估计了农业项目和农户两个层面因素对农户低碳农业技术后续采用意愿所产生的影响。结果表明:农户对于低碳农业技术采用后的效果评价较好,技术需求度和后续采用意愿均处于较高的水平上,并且不同类型农户对当前低碳农业技术的采用程度、偏好程度存在一定差异;农业生产项目和农户经营主体两个层面的因素均对农户低碳农业技术后续采用意愿产生重要影响,且对于不同类型农户后续采用意愿的作用效果存在一定差异,其中农业项目的地理特征、经济效益、资金技术要素投入强度和农户的行为意向产生的影响作用较强;农户技术采用强度受到农户个体特征和行为意向的显著影响,且作用效果在不同类型农户之间存在明显差异。

Based on the TPB theory and used panel data obtained from the investigation on farmer households,this paper analyzed the current status of farmers＇ adoption of low-carbon agricultural technologies,and an empirical analysis was carried out using the method of Hierarchical Logistic Regression Model on the influence of agricultural projects level factors and farmers level factors on farmers＇ willingness to subsequently adopt low-carbon agricultural technologies. The study found： farmers had a high level of evaluation on the use effect of low-carbon agricultural technologies,technical requirements and subsequent adoption willingness. Differences existed in the adoption degree and preference of low carbon agricultural technologies among different types of farmers. Both agricultural projects level factors and farmers＇ level factors had a significant influence on farmers＇ willingness to subsequently adopt low-carbon agricultural technologies,and the effect was different. The agricultural projects ＇geographical features,economic benefits,investment intensity of capital and technical factors,and the behavioral intentions of farmers had a strong impact on farmers＇ willingness. The intensity of farmers＇ technology adoption was significantly affected by individual characteristics and behavioral intentions,and the effect was different in different types of farmers.