供应链服务转型中的生态矛盾及其治理机制研究——以蜀海公司为例

Research on the Ecosystem Contradiction and Governance Mechanism in the Process of Supply Chain Service Transformation:A Case Study of Shu Hai Company

在现阶段的供应链服务转型理论中,大多数企业从自身层面讨论如何实现从销售产品到销售服务的战略转型,却鲜有对供应链转型中企业在上下游中的定位进行分析;不仅如此,多数理论还缺乏对供应链服务转型中企业面临的内外矛盾与挑战进行深入探讨。本文在梳理供应链服务转型和生态系统理论的基础上采用阶段式建模方法,分析蜀海公司在供应链转型背景下的生态结构,识别出转型过程中的关键要素,包括服务输出、参与者、识别认同等。此外,通过对生态结构的分析,发现蜀海公司在供应链服务转型中面临三类矛盾:标准化和多样化的矛盾、管控和自主的矛盾、集体和个体的矛盾。最后,通过对三类矛盾的深入分析,以及对企业解决方案的研究,提出解决三类矛盾的机制。它不仅拓展了供应链服务转型的内涵,而且对中国企业实现供应链服务转型具有理论指导和实践启示意义。

The existing theories on service-oriented supply chain mainly discuss how to realize the business strategy transition from selling products to selling services.Mostly,the perspective is from enterprise itself,without enough analysis of the role that an enterprise plays in service-oriented supply chain,thus is the lack of in-depth study of the internal and external contradictions and challenges that an enterprise faces.Based on the theory of supply chain service transformation and ecosystem governance,this study models the transformation process of Shu Hai Company,and identifies the elements in the transformation process including service output,partner,and identity recognition.Depending on factor analysis,we also identify the ecosystem changes in the service transformation process of Shu Hai Company.the challenge can be classified into three categories：The contradiction between standardization and diversification,the contradiction between control and autonomy,and the contradiction between collective and individual.Through the analysis of the contradiction and the research of enterprise solutions,we have proposed the management mechanism,which may expand the connotation of supply chain service transformation and provide Chinese enterprises with theoretical and practical enlightenment for achieving service-oriented supply chain transformation.