有色金属企业网络营销策略研究

Research on network marketing strategy of nonferrous metals enterprises

当今,高新科技的快速发展,带动企业经营模式的变化,并成为国民经济中的重要增长点。有色金属行业作为我国国民经济中的重要行业,其经营管理模式和营销组织形式也在发生着深刻的变化。伴随国际有色金属行业的竞争日益激烈,需要我们通过新的网络运营模式来加深有色金属企业营销策略的变革,创办运营相关公众号,加入第三方平台扩大营销范围,从而为构建有色金属网络营销策略体系提供借鉴。

Nowadays, the rapid development of high and new technology drives the change of enterprise management mode and becomes an important growth point in the national economy. As an important industry in China＇s national economy, the management mode and marketing organization of nonferrous metals industry are also undergoing profound changes. Along with the international non-ferrous metals industry is facing increasingly fierce competition, we need the network operation mode to deepen the new marketing strategy of nonferrous metals enterprise reform, its operations related to the public number, to join the third party platform to expand the scope of marketing, so as to build a marketing strategy to provide reference system of nonferrous metal network.