“新农人”电子商务培训模式的路径选择

Path Selection of “New Farmers” E-business Training Model

构建新农人电子商务培训模式,是有效培育农村电商人才,促进农民创业就业,带动农村经济发展的战略选择与当务之急。研究发现,传统培训存在"人才定位不准、方案不接地气、课程单薄乏力、产教融合错位、培训过程低效、配套支撑缺失、创业孵化难为"等问题。提出"制定高精准职业培训方案,打造区域农村电商服务平台,开发立体化培训课程体系,构建实战化电商孵化模式,铺设一站式电商服务链条"等新农人电子商务培训的实施路径,旨在推动农村电商加快发展。

Constructing a new model of e-commerce training for farmers is a strategic choice and immediate priority for effectively cultivating rural e-commerce talents,promoting farmersemployment and rural economic development.The study found that there were some problems in the traditional training such as"inaccurate talented people,unprofitable programs,weak teaching schedule,misplaced integration of production and teaching,ineffective training process,lack of supportive sets and difficult business incubation."The thesis puts forward the implementation of e-commerce training for new farmers,such as developing a high-precision vocational training program,building a regional e-commerce service platform in rural areas,developing a three-dimensional training curriculum system,building apractical e-business incubation model and laying a one-stop e-commerce service chain path to accelerate rural e-business.