乡村旅游新业态研究——以洛阳市栾川县为例

Study on the New Format of Rural Tourism——Taking Luanchuan County of Luoyang as An Example

随着旅游业的转型升级和市场需求的日益多样化,传统型乡村旅游的营业形态已无法满足众多旅游者的需要,乡村旅游新业态应运而生。目前,乡村旅游新业态的发展尚不够成熟,"新"意应该体现在哪里,以及如何与"乡村性"均衡发展成了突出难题。以洛阳市栾川县为例,通过对其乡村旅游新业态发展的制约因素、动力机制、类型和发展路径进行分析,建议:着力推进乡村旅游新业态与农业、文化、生态、城乡建设等产业的全方位融合发展,统筹乡村旅游规划和开发,丰富乡村旅游新业态产品类型,促进乡村旅游转型升级,从而完善乡村旅游新业态的发展。

With the transformation and upgrade of the tourism industry and the increasingly diversified market demand,the traditional rural tourism business pattern has become unfit to meet the need of the tourists,and as a result,rural tourism new format has come into being. However,the development of the new format is not mature enough,and where the " new creation" should be reflected and how the development can be balanced in rural areas have prominently mattered. This paper,taking Luanchuan County of Luoyang as an example and by analyzing the constraints,dynamic mechanism,types and development path of the rural tourism development of new formats,advocates that efforts should be made to promote the all-round development of rural tourism industry,agriculture,culture,ecology, urban and rural construction industry and to design an overall plan for the exploration development of the rural tourism,to enrich the variety of products of new formats of rural tourism and promote the transformation and upgrade of rural tourism so as to optimize the development of rural tourism in the new format.