文化创意视角下浙江传统糕点旅游资源开发研究

On the Development of Zhejiang Traditional Pastry Tourism Resources from the Perspective of Cultural Creativity

浙江传统糕点旅游资源丰富,可供挖掘与施展的空间巨大。本文从文化创意的视角出发,对其视觉特征的改良与创新,视觉元素的移植与嫁接,手工技艺的利用与延展,历史文化的挖掘与衍生四个方面进行深入探讨,解析问题困境和经典案例,提出旅游资源开发的创新策略。

Zhejiang traditional pastry has rich tourism resources and huge space for development.From the perspective of cultural creativity,this paper discusses in depth the four aspects of the improvement and innovation of visual features,the transplantation and grafting of visual elements,the utilization and extension of hand skills,the excavation and derivation of historical culture,and the analysis of the problems and classic cases,and it puts forward an innovative strategy for the development of tourism resources.