差异化战略、产业政策与成本粘性

Differentiation strategy,industrial policy and cost stickiness

成本粘性在我国上市公司中普遍存在,差异化战略对其有着重要的影响,研究发现:(1)由于经营环境的不确定,在短期内实施差异化战略的公司会面临比较严重的成本粘性问题。(2)当企业长期实施差异化战略时,成本粘性会显著降低。(3)扶持性产业政策在差异化战略与成本粘性的关系间具有正向的调节作用,即当企业在短期内实施差异化战略时,受产业政策影响较大,成本粘性问题也更严重,而长期实施差异化战略的企业,经营状况更加稳定,受到产业政策影响相对较小,成本粘性也相对较低。

This article focuses on the impact of differentiation strategy and industrial policy on the cost stickiness. By verifying the data samples of Shanghai-Shenzhen listed companies from the year 2007 to 2014,the research found that: 1) due to the uncertainty of business environment, when implementing a differentiation strategy in a short term, the company will face serious problems on cost stickiness; 2) when the enterprise implements differentiation strategy for a long term, cost stickiness will significantly be reduced; 3) supportive policies have positive regulated effect on the relationship between differential strategy and cost stickiness.Specifically, when enterprises implement differentiation strategy in the short term, the influence the industrial policy has on the enterprise is greater and cost stickiness problem is more serious. And if enterprises implement differentiation strategy in a long time, the enterprise will be more stably operated, and the influence from industrial policy is comparatively less and cost stickiness is also correspondingly low.