摘要
针对我国WEEE回收率不高的现实,本文基于信任视角,研究了个人信任和制度信任对WEEE回收意愿的作用机理,以及物流服务质量在由回收意愿转变为回收行为过程中的推动作用,在此基础上构建了我国WEEE回收意愿与行为的理论模型,为今后研究如何提升我国WEEE回收率打下理论基础。
Considering the reality that WEEE recovery rate is not high, the article studies the mechanism of personal trust and system trust to will of WEEE recycling, and explores the role of logistics service quality in the process of recycling willing converted into recycle behavior. At last, a theory model of WEEE recycling willing and behavior based on the perspective of trust is built in China, which lays a theoretical basis for future research on how to improve recovery rate of WEEE in China.
基金
浙江省软科学项目(2018C25016)
浙江省高校重大人文社科项目攻关计划项目(2016QN016)
浙江省自然科学基金(LQ16G020005)
教育部人文社科基金(14YJC630168)
国家自然科学基金(71402173)
关键词
信任
WEEE
回收愿意模型
物流服务质量
trust
WEEE
the recycling willing model
Logistics service quality